The New World of Email Marketing
As online advertising costs have risen, and paid search bid prices have steadily increased, email marketing has remained relatively inexpensive, It can even be free! No wonder more businesses are returning to email marketing. What's changed? Email marketers have learned to make make sure that everyone who's on the email list wants to be there, is engaged and the messages they get contain information they are interested in.
The days of emailing to lists of thousands of names collected at trade shows or other events are over. At least for the successful marketer. The absolute best lists are "permission-based" and composed of "double opt-in" sign-ups. these are the people who have expressed an interest in what you have to say - not necessarily what you have to sell. At least, not yet.
>> More on this coming soon.